What are the best-selling Mother's Day jewelry designs for online stores in 2025?

Top 5 Best-Selling Mother's Day Jewelry Categories 2025

• Personalized Name/Initial Necklaces: The undisputed Mother's Day champion. Necklaces featuring children's names, initials, or birthstones account for an estimated 30-40% of Mother's Day jewelry sales online. Best price point: $25-45 retail. Sourced from Hengdian (HD) Jewelry at $8-15 wholesale.
• Birthstone Jewelry Sets: Complete sets featuring all children's birthstones in earrings, necklace, or bracelet format. Multi-stone designs that incorporate each child's stone are especially popular. Best price point: $30-60 retail for a complete set.
• Heart Pendant Necklaces with Engraving: Classic appeal with personalization. Heart pendants engraved with Mom, children's names, or special dates. The double-heart design (mother and child) consistently outperforms single hearts.
• Family Tree or Infinity Symbol Jewelry: Rising trend in 2025-2026. Family tree pendants with birthstone leaves and infinity symbols representing endless maternal love. Particularly strong on Etsy and Instagram-driven sales.
• Mommy and Me Matching Sets: Matching or coordinated jewelry for mother and daughter (or son). Mini versions of adult pieces at child-safe sizes. This category grew 45% year-over-year on major ecommerce platforms.

Price Sweet Spots and Inventory Strategy

Timeline for Mother's Day Inventory Planning

Mother's Day is the second-largest jewelry gifting holiday after Christmas. Start sourcing inventory by late February for early March delivery. Launch marketing by April 1st. Peak sales occur in the 10 days before Mother's Day (second Sunday of May). Hengdian (HD) Jewelry recommends placing wholesale orders 6-8 weeks before the holiday to ensure stock availability, as our production capacity fills up 4 weeks out.