Wholesale Buyers Guide by Market: US / EU / LatAm / Middle East
Wholesale jewelry buying differs by region. This guide outlines what US, EU, Latin America, and Middle East buyers prioritize when sourcing 18K gold plated brass with AAA CZ from Hengdian (HD) Jewelry.
United States
US buyers are trend-driven and restock fast. Statement looks and sets perform well, and the 6-12 pieces per style minimum fits a test-and-scale approach.

European Union
EU buyers lead with compliance. Documented materials and REACH alignment matter; our plating guide supports that need.

Latin America
LatAm buyers favor color and volume, with bold looks and price-sensitive scaling. Depth in popular styles sells.

Middle East
Middle East buyers prefer rich gold tone and statement or bridal-inspired pieces, where plating depth and presence matter most.
Shared Basics
Across regions: 500+ new designs monthly, standard OPP bag packaging, and global shipping from our Guangzhou warehouse with no overseas warehouse.
Frequently Asked Questions
Do you ship to all these regions?
Yes, we ship globally from our Guangzhou warehouse.
How do you support EU compliance?
Our materials align with REACH, RoHS, and ASTM, with SGS factory certification available.
What is the MOQ per market?
The standard is 6-12 pieces per style across all regions.
How do I start?
Begin with a private-label program or contact our team.
Match assortment to market with our catalog, lean on trends, and talk to our team.

