HD Jewelry — Your Direct Factory Wholesale Jewelry Partner
For two decades, HD Jewelry has grown from a small workshop into a direct factory wholesale jewelry partner serving retailers and resellers across global markets. We are Hengdian Jewelry — a manufacturer first, built around our own Shanwei Haifeng factory in Guangdong, with a Guangzhou trading office, warehouse and showroom handling global dispatch.
This page tells our story: how we started, where and how we manufacture, what product lines we run, how we control quality, and why thousands of buyers source their fashion jewelry from us rather than through trading intermediaries. (Our brand is also styled HD Jewellery in some markets.)
Brand Story & Founding
Hengdian (HD) Jewelry began in 2006 in the jewelry-making heartland of Guangdong. By 2014 we formalized as Guangzhou Hengdian Trading Co., Ltd., pairing our own production base with a trading, warehousing and showroom operation in Guangzhou. (Our brand is also styled HD Jewellery in some markets.)
From Workshop to Global Wholesaler
- 2006 — Entered the jewelry manufacturing trade in Guangdong.
- 2014 — Established Guangzhou Hengdian Trading Co., Ltd. to serve international B2B buyers directly.
- Today — A vertically integrated manufacturer with 500+ new designs released every month.
What "Factory-Direct" Means to Us
- One integrated operation: design, production, QC and global dispatch under our own control.
- No trading-company markup between you and the people who make the jewelry.
- Consistent quality and transparent lead times for wholesale programs.
Our Shanwei (Haifeng) Factory
Our Shanwei Haifeng factory sits in Guangdong's jewelry manufacturing hub. It is a purpose-built production base of more than 1,500㎡ with five production lines and 14 process steps under one roof — from casting and stone-setting to plating and finishing.
Manufacturing at a Glance
- 70+ skilled team members across production and QC.
- 20+ pieces of specialized equipment and a five-person R&D team.
- Five production lines covering rings, earrings, necklaces, bracelets and bangles.
- Guangzhou handles trading, secondary QC, warehousing and global dispatch — not production.
Because production stays in our own Shanwei Haifeng factory, we control lead time, consistency, and the ability to scale new designs quickly for wholesale buyers.
Product Lines Overview
Hengdian (HD) Jewelry specializes in 18K gold plated brass fashion jewelry set with AAA cubic zirconia. Our catalog spans the core categories wholesale buyers need, refreshed constantly:
Rings
Adjustable open rings, statement rings, and stackable designs in AAA CZ — versatile bestsellers for everyday and gifting.
Earrings
Huggie hoops, studs, and drop earrings in on-trend shapes, all 18K gold plated over brass with secure settings.
Necklaces
Pendant, choker and chain styles — including our Hengdian (HD) Jewelry branded necklace lines for private label.
Bracelets & Bangles
Floral link, enamel and CZ bracelets in coordinated sets that pair with the rest of your assortment.
Beyond the core range, we run seasonal and faith-inspired collections and support full OEM-ODM customization — from exclusive shapes to branded packaging.
Quality Control Standards
Quality is where a wholesale jewelry partner earns trust. At our Shanwei Haifeng factory, every batch passes multi-stage inspection before it ships, and we keep 40,000+ pieces in ready stock for fast reordering.
How We Protect Your Margin
- Incoming material checks and in-process inspection at 14 process steps.
- Final QC and secondary inspection at our Guangzhou warehouse before global dispatch.
- SGS-verified Gold Supplier status, documented per order on request.
Our 18K gold plating over brass uses controlled processes — standard plating is in the 0.1–0.3 micron range as our factory standard, and other thicknesses can be customized. Our materials are lead-free; nickel is a REACH-regulated substance we manage carefully in our plating process.
Why Buyers Choose HD Jewelry
Direct Factory Since 2006
We manufacture in our own Shanwei (Haifeng), Guangdong base — five production lines and 14 process steps under one roof, with no trading-company markup.
AAA CZ & 18K Gold Plated Brass
Fashion jewelry in 18K gold plating over brass with AAA cubic zirconia. Standard plating is in the 0.1–0.3 micron range as our factory standard; other thicknesses can be customized.
500+ New Designs Monthly
We release 500+ new designs every month, so your catalog stays fresh and on trend across the year.
OEM & ODM Services
From exclusive shapes to private-label lines and branded packaging, our in-house team supports made-to-order programs.
In-House Quality Control
With 40,000+ pieces in ready stock and multi-stage inspection at both factory and Guangzhou warehouse, defects are caught before shipment. We are SGS-verified.
1V1 Account Manager
Each client works with a dedicated, English-speaking account manager who understands international wholesale, MOQ, and reorder planning.
Take the Next Step
Frequently Asked Questions
Recommended Products from Our Factory
These four pieces show the range of our catalog, produced direct from our Shanwei (Haifeng) factory:
HD 18K Gold Plated Ring — Multi-Color AAA CZ Adjustable Open Brass Ring
18K Gold Plated Brass
View Product
18K Gold Plated Cat Huggie Earrings — Brass Earring with Zirconia
18K Gold Plated Brass
View Product
Hengdian (HD) Jewelry 18K Gold Plated Necklace — Bulk Fashion Jewelry Supplier
18K Gold Plated Brass
View Product
Elegant Blue CZ Floral Link Bracelet — 18K Gold Plated Wholesale Jewelry
18K Gold Plated Brass
View Product